Are negative search results causing you grief? Are they damaging your brand or impacting your sales? In today’s world of social media consumption, one negative article, news story or bad customer review can kill your entire business. With social media being used by 1/3 of the entire world, they really have a major influence of society. Too often, we see this type of contents surfacing in top ranks of search engines and completely wipe out a company’s growth. 95 per cent of consumers research online before making a purchase and when they come across a specific company or its CEO they search for that specific name and when they do, you’d better hope there is no dirt on that name or otherwise forget it. Consider that lead, customer fun, lost forever. But this doesn’t just happen to businesses, when you are an athlete, celebrity, consultant, a public person; you are subject to online reputation damage. Court cases, lawsuits, DUI’s and all other digital dirt has your name stamp on it. And guess what? Search engines like Google present this information to the world. So what can you do about it? You can start of by not creating any more bad press but ultimately you need a proactive and aggressive solution for cleansing and controlling your online reputation.
Here is the challenge:
Most of this content cannot be removed from the Internet. Why?
Because you can’t control the websites the information is on.
But what you can do with out help, is making sure that this ugly information never gets found by anyone searching your name, your company or your product. However, it is not an easy solution, it requires a ton of work, but don’t worry we are going to figure out exactly how this can be achieved. At DMD, we have created an excellent reputation management strategy. We offer reputation management consultancy to help you clean your online reputation and master brand damage control on social media.
The first thing you need to understand is that we are dealing with search engines like Google, who have as a mission to organise the world of information and media. And if you understand how they do that, you have a good chance of controlling what kind of information is displayed in search results.
Without getting too technical, here is some basic information of how news stories, customer reviews and others are organised and presented in the search results. The important qualities of searching are quality, variety, freshness and trust. High quality, fresh and trustworthy information gains attraction quickly and gets placed in the top. Low-quality, untrusted content is demoted and filtered out.
In order to control the search results for your name, brand or product, you need to have an online content strategy. Why is this important? Because without presenting new, of higher quality, more trusted content in the search engines, there is no way of replacing the negative information currently displayed.
You need a new content strategy to get your content:
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There are today thousands of brand damage control companies but we are different. Why?
We use our many years of search engine optimisation experience to plan optimise and execute this strategy properly and follow it up with hyper aggressive continuous promotion. We are an SEO and reputation management company with a proven and unparalleled track record of delivering search engine placement for some of the biggest brands in the most competitive spaces on the Internet. How else could we so comfortably control any search term? We have a powerful team, a tested process and the experience to get the job done, let us take care of this for you and stop stressing about what shows when you search your name. Wouldn’t it be great to burry that article exposing opinions misrepresenting you and your brand? Our track record includes multiple public personas and brands for which our brand damage control consultants successfully eliminated all bad reputation from search results and made it invisible from all people searching for our clients’ names.
If you are looking for the best brand damage control strategy don’t take longer to contact us.