PPC services in Dubai

Mobile Advertising Services by DMD
June 22, 2016
Top 4 SEO mistakes to avoid
July 12, 2016
Today we would like to give you an introduction to Pay Per Click (PPC) advertising. Digital Marketing Dubai is an established PPC company in Dubai.
There are a lot of people out there that aren’t too sure or familiar of the different kinds of advertising you can do on the Internet and PPC is one of them.

What is PPC?

PPC is an Internet advertising model used on websites, in which advertisers pay their hosts only when their ad is clicked. With Search Engines, advertisers typically bet on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than using the betting system. Many content sites have integrated automated systems to guard against abusive clicks by competitors or corrupt web developers.

What exactly does Cost Per Click (CPC) involve?

CPC is basically the amount of money an advertiser pays Search Engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website. CPC varies depending on the Search Engine and the level of competition for a particular keyword. In contrast to the generalised volumes which tends to drive traffic towards one or two specific websites, PPC implements the so-called “affiliate model” that provides purchase opportunities wherever people may be surfing. It does this by offering financial inceptives in the form of percentage of revenue to affiliated sites. The affiliates provide purchase point click-through to the marcher, which is a Pay Per Performance model. If an affiliate does not generate sales, it represents no cost to the marcher. Variations include banner exchange, pay per click and revenue sharing programs.

What exactly does Cost Per Click (CPC) involve?

Websites that utilise PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads and appear above organic results on Search Engine results pages or anywhere a web developer chooses to place them on a content site. Although many PPC providers exist, Google AdWords is the largest Network Operator. DMD is offering PPC services, as an AdWords company based in Dubai. Moreover, hosting sites such as Google generate a high volume of traffic; therefore the host site PPC rates are usually higher than the rates of less popular sites.

How to create a PPC Ad Campaign?

The first step is the betting process. This process involves placing a bet on specific keywords, under which an advertisement will appear. Popular keywords often cost more than less popular ones. Also the number of visitors to the hosting website is another key factor, along with the amount of money the advertiser is willing to spend on their PPC. We typically set a budget before betting and select the hosting site based on our budget.
Because not everyone searches for the same keywords, we prefer to expand the number of keywords, under which we advertise. By concentrating on a single keyword, the company may be loosing out on revenue from less popular keywords, and this is of course something we aim to eliminate here at DMD. Since less popular keywords cost less, we can gain increased visibility on a tight budget even by changing our PPC advertising strategy. You give us your budget and we manage your advertising goals.
With the proper strategy, PPC will bring leads and maximise sales of your business. Formed by hard-working individuals with global professional experience, we are confident enough to call ourselves the best PPC Company in Dubai. Don not hesitate to contact us, if you are in the search for a PPC consultant in Dubai.