Digital channels that drive covers and orders
Google Business Profile optimisation drives the majority of reservation clicks for casual-to-mid-market restaurants — a complete, photo-rich, review-active GBP listing outperforms paid ads for discovery-stage diners. Zomato and Talabat listing quality directly influences delivery order volume; photo standards, menu completeness, and dietary tags feed both the algorithm and conversion. Ramadan iftar set-menu promotion remains the single largest revenue window for many F&B operators, requiring a dedicated campaign architecture built weeks in advance. Instagram Reels and short-form video are the primary tools for atmosphere-driven discovery — diners choose restaurants they have seen before they arrive. Influencer dining under NMC licensing guidelines (disclosed gifted meals, no fabricated reviews) builds credibility without regulatory exposure. Arabic Google My Business listings serve the Emirati and Arabic-speaking neighbourhood audiences that generic English listings miss entirely. Review velocity on Google and TripAdvisor is a direct ranking signal; consistent response cadence protects aggregate ratings. WhatsApp handles group reservations and event enquiries at low friction. DSF (Dubai Shopping Festival) and Eid Al Adha brunch promotions represent high-traffic seasonal windows that reward advance campaign investment.
What F&B operators get wrong
01 — Ramadan campaign timing
Ramadan operations require a complete campaign rebuild: Iftar timing posts, suhoor promotions, and Ramadan set-menu creative need to be scheduled pre-launch against a precise calendar — last-minute execution loses the first two weeks of Ramadan.
02 — Delivery platform listing quality
Zomato and Talabat listing quality directly affects delivery order volume; poor photos, incomplete menu data, and missing dietary tags suppress algorithm ranking regardless of ad spend.
03 — Influencer disclosure compliance
Influencer collaborations in the F&B space require disclosure under UAE NMC guidelines; undisclosed gifted meals or paid promotions create regulatory risk and audience trust issues.
04 — Review management cadence
Review management is a recurring operational task: Dubai diners are highly review-active, and a two-week lapse in responding to negative reviews can visibly damage aggregate ratings on Google and TripAdvisor.
Four levers we pull
01 — Local SEO and GBP management
Google Business Profile optimisation, photo refresh cadence, review response, and Q&A management for all locations — including Arabic-language listings for neighbourhood and community restaurants.
02 — Seasonal campaign calendar
Ramadan, DSF, Eid, NYE, Valentine's Day campaign architecture built 6 weeks in advance with platform-specific creative — so every revenue window is captured, not scrambled at the last minute.
03 — Social content and influencer
Instagram and TikTok content calendar, NMC-compliant influencer outreach with clear brief and disclosure requirements, and short-form video produced for atmosphere-driven discovery.
04 — Delivery platform optimisation
Zomato and Talabat listing audits, menu data completeness, photo standards, dietary tag coverage, and promotional campaign setup within platform dashboards.
Indicative monthly retainers
Single-location casual dining
AED 3,000 – 6,000 / month
Multi-location or mid-market group
AED 7,000 – 14,000 / month
Fine dining or large F&B group
AED 15,000 – 25,000 / month
Common questions
Do you manage Zomato and Talabat as well as social media?
Yes — delivery platform listing optimisation (photos, menu data, dietary tags, promotional campaigns) is part of the F&B package alongside social media management.
How do you handle influencer partnerships for restaurants?
We source, brief, and manage influencer collaborations under UAE NMC disclosure guidelines. All gifted meals and paid partnerships are disclosed per regulatory requirements.
Can you help specifically with Ramadan campaign planning?
Yes — Ramadan planning is one of our most in-demand services. We build the full Iftar/Suhoor/Ramadan set-menu campaign architecture 6-8 weeks before the crescent moon.
Do you manage Google reviews and TripAdvisor?
We manage review monitoring and response for Google and TripAdvisor. We do not generate fake reviews — we set up processes for capturing genuine guest feedback and responding promptly to all reviews.