Arabic has become a language in demand in the Gulf and the entire MENA region in both digital and traditional marketing. But why the use of Arabic beneficial specifically in digital marketing? Marketing is constantly evolving from its traditional form into the so called, “digital marketing”.
Today there are billions of computer users (mobile, tablets and desktop), that access the Internet as a first and primal source when looking for any kind of information. In the Middle East, there has been an of estimate of 111,809,510 Internet users only between 2000 and 2014.
The region has shown an impressive Internet usage growth rate of 3,304 per cent. Those millions of users are the perfect target for all brands to expose their products and services to. They tend to succeed that through “digital marketing”.
Talking numbers: There are currently 45.9 million internet users searching in Arabic. This number is growing day by day. Digital marketing allows millions of Internet users to access all kind of information about any products or services online. These 45.9 million Arab searchers could be your clients. Facebook is one of the most used social media platforms within digital marketing. Interestingly, 60% of Saudi Facebook users are using the social network in Arabic. How many more 0f them would they be in the entire MENA region and other Arab countries around the world? Read More
Here are some facts that can give you an idea how beneficial Arabic content is in digital marketing:
54% of Google searches in MENA are now made in Arabic, 34% in English, 8% in French
70%-80% of web users search in Arabic in Egypt and Saudi Arabia Why should you apply Arabic content to your website?
Websites in Arabic can provide great information to the users searching specific information in Arabic, technique that later on translates as great traffic and sales into your website.
Social media platforms (Facebook, Twitter, etc.) will allow businesses to engage actively to tech-savvy Arab speaking experts. Google will rank your Arabic content rich website on top or most probably 1st page in search results. Read More
Still not convinced with the facts, yet? Since Google is highly recommending site owners to use the Google translate kit for quite a while, Dubizzle is one of those good followers of Google to use the tool kit that allows the Arab page visitors to use Arabic language in searching products & services within their site. It turns out that Dubizzle is one of the most popular website in the MENA Region.
So, if you want to have a profitable website, you probably want to put an additional yet effective Arabic content. You can also start doing Arabic content for your social media, like Facebook and Twitter.
If you need a quality Arabic content, Contact . We are happy to assist you.